The question hit them: If culture was already fake, why keep pretending it was real?Īt first glance, the idea of an animated “virtual band”-the sprightly 2-D, rogue Murdoc Niccals, gangsta Russel Hobbs, and sweet outsider Noodle-seemed a little gimmicky, an art-school shot at mainstream pop. This was the dawn of reality TV-shows that turned so-called real life into prepackaged stories and people into cartoons. Their eyes were glazed, their minds empty. One day in the late '90s, comic-book artist Jamie Hewlett and Blur singer Damon Albarn were sitting around in their West London flat watching TV-a brand-new Panasonic, eight channels on screen at once.
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